Poor design decitions are expensive.

Hello! I’m Elsa Canto, co-founder of Token Design Studio, UX/UI Designer, Design System Independent Consultant. We design web, web apps, mobile apps creating easy-to-use beautiful interfaces.

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WORKS

some projects

Portfolio

Usability Review, UI Design & Design System

Let’s improve your online presence, optimizing your website or app to enhance user experience.

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18+ years of Experience

More than 18 years of experience in webdesign, allowed me to work in UX research, UI Design, animation and others. From banking, insurance to many more.

Generalist

I bring a diverse skill set to the table, encompassing not only UI design but also Design Systems, Research, UX metrics, Design Strategy and Micro interactions or animation.

Awards

From 2001 from 2018: I’ve received several awards, not just on Web Design, algo as a woman entrepreneur as a Children Books Author and Visual Artist.

SERVICES

How can we help you

Our goal is to create engaging and intuitive user experiences through the intelligent design of digital products.

Usability Review

  • We quickly identify usability problems and perform “quick wins” recommendations to improve the usability of the current website.
  • Review of elements (components, branding, use of colors, contrast, hierarchy in use of typography, etc.) 
  • Deliverables: PDF report and a design with the proposed improvements.
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UI Design for mobile apps, Web apps

  • UI Design Audit
  • User Research (optional)
  • Visual Design, Styleguides (a basic design system)
  • Interaction Design: Defining how users interact with the product to achieve their goals.
  • Responsive Design
  • Deliverables: All the assets in figma, photos, illustrations and icons.
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Design System consultancy

Cover the key aspects of building a design system, from initial discovery and planning to component design, implementation, and training.

  • Discovery and Assessment
  • Design System Strategy
  • Component Design (UI Kit) and Documentation
  • Implementation Support and Training
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our process

how we work


Whether you are a startup with an innovative concept or an established company looking to renew your digital products, we are at your disposal.

  • First meeting: To understand the business project.
  • Estimation of the project cost. We can work hourly rate or with a monthly package.
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